{"id":5128,"date":"2022-06-16T22:17:48","date_gmt":"2022-06-16T22:17:48","guid":{"rendered":"https:\/\/www.display5.com\/?p=5128"},"modified":"2022-09-18T19:40:58","modified_gmt":"2022-09-18T19:40:58","slug":"ccos-delivering-roi-with-2nd-gen-commstech","status":"publish","type":"post","link":"https:\/\/www.display5.com\/index.php\/2022\/06\/16\/ccos-delivering-roi-with-2nd-gen-commstech\/","title":{"rendered":"CCOs Delivering ROI with 2nd Gen CommsTech"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5128\" class=\"elementor elementor-5128\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e75ae6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e75ae6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9566174\" data-id=\"9566174\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c06f1a3 elementor-widget elementor-widget-image\" data-id=\"c06f1a3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"173\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/0001-28769203624-1024x173.png\" class=\"attachment-large size-large\" alt=\"CCOs taking Stock and Setting Direction for their CommsTech\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/0001-28769203624-1024x173.png 1024w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/0001-28769203624-300x51.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/0001-28769203624-768x130.png 768w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/0001-28769203624.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7afcf elementor-widget elementor-widget-spacer\" data-id=\"8f7afcf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2aa83e1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2aa83e1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68e0d74\" data-id=\"68e0d74\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07d8848 elementor-widget elementor-widget-heading\" data-id=\"07d8848\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CCOs Delivering ROI with 2nd Gen CommsTech<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-163fb122 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"163fb122\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76414f2a\" data-id=\"76414f2a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-94bf626 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94bf626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-bfdb549\" data-id=\"bfdb549\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72214e14 elementor-widget elementor-widget-text-editor\" data-id=\"72214e14\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Balancing Leadership, Culture, and Employee Priorities\u00a0<\/h3><p><span style=\"font-weight: 400;\">As the Chief Communications Officer for your organization, you are continuously striking a balance between supporting corporate: <span style=\"color: #ffffff;\">CCOs Delivering ROI<\/span><\/span><\/p><ol><li>Leadership: tactical, strategic, and financial goals<\/li><li>Culture: Affect and concretize cultural change<\/li><li>Employees: Enabling them to thrive and foster their wellbeing\u00a0<\/li><\/ol><p>And keeping this balance in the face of the winds of change blowing in from the outside world.\u00a0<\/p><p><span style=\"font-weight: 400;\">Your role as CCO is becoming more critical for the company to maintain this balance. Communicating your organization\u2019s messaging and affecting change in your corporate culture.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8c64254\" data-id=\"8c64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-831de8f elementor-widget elementor-widget-image\" data-id=\"831de8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"245\" height=\"300\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Balancing-Priorities-245x300.gif\" class=\"attachment-medium size-medium\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b69127 elementor-widget elementor-widget-text-editor\" data-id=\"8b69127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Affecting Cultural Transformation<\/h3><p>In a recent survey of CCOs by <a href=\"https:\/\/www.edelman.com\">Edelman<\/a>, 51% of Corporate Communications executives report an increased focus on business transformation efforts and 56% already report increased use of communications technology (CommsTech).<\/p><p>Seth Godin writes,\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Roboto; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">\u201cChange happens horizontally. What do we expect from others? What do we talk about? Who do we emulate or follow or support? What becomes the regular kind? \u2026 Focused, persistent community action is how systems change. And systems concretize and enforce cultural norms.\u201d<\/span><\/p><p>2nd generation CommsTech is allowing CCO\u2019s to change the way they are communicating with their employees and affecting the cultural change required to support corporate goals.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-aa829c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa829c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fcc95b\" data-id=\"4fcc95b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-99be76f elementor-widget elementor-widget-text-editor\" data-id=\"99be76f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>CCOs Increasingly Using CommsTech<\/h3><p>We are in a new era of communications technology (CommsTech), according to a late-2021 survey of Chief Communications Officers, published by <a href=\"https:\/\/www.edelman.com\">Edelman<\/a>.<\/p><p>In the survey, 70% of the CCOs say that CommsTech is a top investment for the coming year and 56% are already reporting an increased use of CommsTech.\u00a0<\/p><p>The survey also goes on to report that 58% say it is hard to justify large technology investments.<\/p><p>CommsTech is a critical tool to affect corporate culture change.\u00a0 \u201cIn fact, cultural change always happens relatively slowly. Person by person, conversation by conversation. Expectations are established, roles are defined, systems are built.\u201d \u2013 Seth Godin<\/p><p>The use of rich media, messaging wherever employees work, and the ability to communicate fresh content, often, are all important elements of today\u2019s CommsTech. \u00a0CCO\u2019s need the right content and CommsTech to shape the conversation \u2026 day-by-day.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9a6df89\" data-id=\"9a6df89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5120642 elementor-widget elementor-widget-spacer\" data-id=\"5120642\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af1a63 elementor-widget elementor-widget-image\" data-id=\"1af1a63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"244\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/CommsTech-Cans-300x244.png\" class=\"attachment-medium size-medium\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/CommsTech-Cans-300x244.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/CommsTech-Cans.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-90d0b04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"90d0b04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6f52868\" data-id=\"6f52868\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a42602 elementor-widget elementor-widget-spacer\" data-id=\"5a42602\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06a18f7 elementor-widget elementor-widget-image\" data-id=\"06a18f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"313\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Money-Tree.png\" class=\"attachment-large size-large\" alt=\"CCOs delivering ROI with CommsTech\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Money-Tree.png 400w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Money-Tree-300x235.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fc7494\" data-id=\"5fc7494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f750d8 elementor-widget elementor-widget-text-editor\" data-id=\"4f750d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>CCOs Delivering ROI with 2nd Gen CommsTech\u00a0<\/h3><p>The future, now that Corporate Communication means corporate communicators need to be seen as <strong>strategic business partners<\/strong>, must <strong>generate measurable business value,<\/strong> and <strong>demonstrate<\/strong> a Return on Investment (<strong>ROI<\/strong>). <span style=\"color: #ffffff;\">CCOs Delivering ROI<\/span><\/p><p>The <strong>ROI<\/strong> can be measured and used as evidence to <strong>support increased funding asks<\/strong> by linking the budget requests to strategic goals\/priorities. Defined budget categories, in terms of business priorities, illustrate how an investment will <strong>enable progress against stated objectives<\/strong>.<\/p><p>With the right CommsTech, you do more with less. Make the budget you have go further by investing in people with agile, flexible skill sets and new technology that:<\/p><ol><li>Drives efficiency and enables the measurement of quantifiable results in today\u2019s flexible work environment,<\/li><li>Leverages your current IT infrastructure<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1c3650d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c3650d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25de8de\" data-id=\"25de8de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34b695b elementor-widget elementor-widget-text-editor\" data-id=\"34b695b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Corporate Communications, Marketing, and Effective Storytelling<\/h3><p>Corporate Communications is partnering with marketing as the lines between marketing and communications are blurring. <strong>Start small and learn<\/strong>. Then expand.<\/p><p>Pick one or two low-risk areas where more effective data analytics and technology could improve your impact \u2014 these opportunities develop confidence. Your brand must be brought to life through consistent storytelling, activation, and a creative newsroom that helps your stakeholders see human faces and voices.<\/p><p>Visually rich, persistent messaging extends the storytelling (consistent) to your employees. \u00a0Shifting, directing, and re-enforcing the cultural change required to amplify corporate directions. \u00a0\u00a0<\/p><p>Rich media streaming CommsTech enables CCOs to shape the story in impactful ways.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-cef9d3e\" data-id=\"cef9d3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bb295e5 elementor-widget elementor-widget-image\" data-id=\"bb295e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"203\" height=\"300\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Reading-Story-203x300.png\" class=\"attachment-medium size-medium\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Reading-Story-203x300.png 203w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Reading-Story.png 271w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ee5aa25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ee5aa25\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-60aa7bc\" data-id=\"60aa7bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c16b089 elementor-widget elementor-widget-spacer\" data-id=\"c16b089\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14e2241 elementor-widget elementor-widget-image\" data-id=\"14e2241\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"250\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Organizational-Transformation.png\" class=\"attachment-large size-large\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Organizational-Transformation.png 400w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Organizational-Transformation-300x188.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8f0cd6\" data-id=\"b8f0cd6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31a0008 elementor-widget elementor-widget-text-editor\" data-id=\"31a0008\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Organizational Transformation? Call your CCO<\/h3><p>Corporate communications functions are increasingly called upon to play a leading role in organizational transformation. This role is no longer limited to employee communications and reputation management.<\/p><p>It now includes strategy on how to engage and drive a shift in mindset and behavior across internal and external stakeholder groups \u2014 from workplace to marketplace \u2014 to achieve transformation objectives.<\/p><p>In an end of year survey by <a href=\"https:\/\/www.edelman.com\">Edelman<\/a>, 62% of the CCOs say that there is an increased focus on communicating with their employees, wherever they work from, and 54% rank an increased use of communications technology (CommsTech), as a top 5 priority.\u00a0<\/p><p>Corporate communication teams are turning to <strong>a new generation of familiar tools<\/strong>, to deliver targeted and timely rich media communications content to their entire employee base, while <strong>minimizing costs by leveraging existing IT infrastructure<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f94c758 elementor-widget elementor-widget-text-editor\" data-id=\"f94c758\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Centralized or Distributed Corporate Comms?<\/h3><p>\u201cCorporate Communications structures continuously transform, often more as a product of incremental change than intentional design \u2014 each evolving to fulfill the unique strategies, needs, and operating environment of the business it supports.\u201d, according to a late-2021 survey of Chief Communications Officers, published by Edelman.<\/p><p>Respondents to the Edelman survey have a corporate structure which falls into one of three basic frameworks:<\/p><p><img loading=\"lazy\" class=\"alignright wp-image-5155 size-full\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Corp-Comm-Structure.png\" alt=\"\" width=\"704\" height=\"374\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Corp-Comm-Structure.png 704w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Corp-Comm-Structure-300x159.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/><\/p><p>Centralized and decentralized structures each have their own advantages according to Edelman:<\/p><ul><li>Centralized: CCOs report having a \u201cgreater awareness and access to business strategy and increased relevance across channels\u201d<\/li><li>Matrix &amp; Decentralized: CCOs have \u201ccloser relationships with business leaders and more evidence of their work producing results\u201d<\/li><\/ul><p>Corporate communication teams are turning to a new generation of familiar tools, to deliver targeted and timely rich media communications content to their employee base. Allowing the communications team to deliver messaging in centralized, decentralized or matrix organizational structures.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5f98a5 elementor-widget elementor-widget-text-editor\" data-id=\"a5f98a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Why Rich Media Streaming CommsTech is so Effective<\/h3><p>Rich media <strong>streaming<\/strong> is the most engaging type of CommsTech that CCOs have available to them to shape corporate culture.<\/p><p>Why? Because rich media <strong>streaming<\/strong> communicates:<\/p><ol><li>The highest message density, in the shortest amount of time, and<\/li><li>Is repeatable to re-enforce and ensure the messaging sticks &#8211; like a Commercial or Ad<\/li><\/ol><p>Most large organizations have <strong>dozens <\/strong>of rich media streaming CommsTech use-cases for content streams being <strong>pulled by<\/strong> and <strong>pushed to<\/strong> employees.\u00a0 Video, live, and signage are the major CommsTech <strong>content streaming<\/strong> categories.\u00a0<\/p><p>Sadly, IT has had to support rich media streaming use-cases by standing up and supporting one solution after another, resulting in a CommsTech landscape of many silos of rich media streaming technology.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-096b85e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"096b85e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-752f7f5\" data-id=\"752f7f5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7ca075 elementor-widget elementor-widget-text-editor\" data-id=\"d7ca075\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Rich Media Streaming Use-Cases<\/h3><p>The evolution of CommsTech rich media streaming \u2013 the use of corporate video, live, or signage streams was very organic.\u00a0 A need would pop up, and a solution found to address the need. Usually based on a use-case with an ROI.<\/p><p>Video use-cases for training, marketing, corporate communications led to the adoption of one or more corporate video platforms to manage the thousands of videos that are created and watched by the corporation\u2019s employees, partners, and customers.<\/p><p>Live stream use-cases include live event remote participation, CEO corporate address, and live linear content streams &#8211; like a TV channel which is always on, the user tunes in as desired.<\/p><p>Signage streams were created first for digital signs and were really a downloaded loop of content. This has since evolved to be content streams to any signage endpoint: digital sign, video wall, room panel, kiosk, or a desktop or mobile device.\u00a0<\/p><p>In most organizations, there is a different, or multiple different, solutions for every rich media stream type.\u00a0 Organizations are starting to \u201cwake-up\u201d to the fact that there are a lot of silos of CommsTech use-cases in place that don\u2019t talk to each other.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1f7c997\" data-id=\"1f7c997\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2e54936 elementor-widget elementor-widget-spacer\" data-id=\"2e54936\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-807f469 elementor-widget elementor-widget-image\" data-id=\"807f469\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"268\" height=\"300\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2-Silos-268x300.png\" class=\"attachment-medium size-medium\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2-Silos-268x300.png 268w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2-Silos.png 357w\" sizes=\"(max-width: 268px) 100vw, 268px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-28890cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28890cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-850631a\" data-id=\"850631a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b816e02 elementor-widget elementor-widget-text-editor\" data-id=\"b816e02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>The Problem with Siloed CommsTech<\/h3><p>Using rich media streaming to communicate enhances your messaging helping you to shape corporate culture and facilitate organizational change.\u00a0<\/p><p>These wonderful rich media streaming solutions are put in place to meet legitimate needs. But without an overall strategy, these technology deployments become silos and are difficult to manage \u2013 and costly.<\/p><p>Each technology solution has:<\/p><ol><li>Licensing costs<\/li><li>Operational costs<\/li><li>Support costs, e.g., training, integration<\/li><\/ol><p>Even though there is an ROI associated with each of these silos of technology, the more of these silos you have, the more your management costs escalate on multiple fronts.\u00a0 There is a better way.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0dc9946\" data-id=\"0dc9946\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-046e656 elementor-widget elementor-widget-spacer\" data-id=\"046e656\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f69b9df elementor-widget elementor-widget-image\" data-id=\"f69b9df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Rich-Media-Silos-300x300.png\" class=\"attachment-medium size-medium\" alt=\"The Problem with Siloed CommsTech\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Rich-Media-Silos-300x300.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Rich-Media-Silos-150x150.png 150w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Rich-Media-Silos-360x360.png 360w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Rich-Media-Silos.png 509w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a266af elementor-widget elementor-widget-text-editor\" data-id=\"1a266af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Unified Rich Media Streaming<\/h3><p>Deploying rich media communications solutions makes your corporate messaging more impactful. \u00a0\u00a0\u00a0<\/p><p>How can you move your CommsTech game to the next level?\u00a0 By <strong>simplifying and harmonizing<\/strong> the use of rich media communication use-cases onto a <strong>single<\/strong> communications platform.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bf05808 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf05808\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1346982\" data-id=\"1346982\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-2d4cc67\" data-id=\"2d4cc67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8347052 elementor-widget elementor-widget-image\" data-id=\"8347052\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1005\" height=\"370\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/3RM-Streaming-Components.png\" class=\"attachment-large size-large\" alt=\"Unified Rich Media Streaming\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/3RM-Streaming-Components.png 1005w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/3RM-Streaming-Components-300x110.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/3RM-Streaming-Components-768x283.png 768w\" sizes=\"(max-width: 1005px) 100vw, 1005px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-296feb0\" data-id=\"296feb0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-284aeca elementor-widget elementor-widget-text-editor\" data-id=\"284aeca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>\u00a0<\/p><p>A rich media streaming <strong>platform<\/strong> <strong>unifies<\/strong> the different types of content streaming for your entire organization to utilize and allows the organization to sunset their silos of technology.<\/p><p>You can realize a significant ROI from a <strong>unified<\/strong> rich media streaming platform and be nimbler and more effective in shaping corporate culture.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b83a6d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b83a6d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c098e1\" data-id=\"0c098e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29edf15 elementor-widget elementor-widget-text-editor\" data-id=\"29edf15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Change the way Corp Comms communicates with a 2nd Gen Screen Saver<\/h3><p>Corporate communication teams are turning to a new generation of a familiar tool, to deliver <strong>targeted<\/strong> and <strong>timely<\/strong> rich media communications content to their entire employee base no matter where they work.<\/p><p>The 2<sup>nd<\/sup> gen screen saver eliminates the <strong>biggest flaw<\/strong> in 1<sup>st<\/sup> gen screen savers &#8211; <strong>stale content<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-83dc8f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"83dc8f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-eda7a37\" data-id=\"eda7a37\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96856a5 elementor-widget elementor-widget-image\" data-id=\"96856a5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"835\" height=\"378\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2nd-Gen-Screen-Saver.png\" class=\"attachment-large size-large\" alt=\"Change the way Corp Comms communicates\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2nd-Gen-Screen-Saver.png 835w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2nd-Gen-Screen-Saver-300x136.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/2nd-Gen-Screen-Saver-768x348.png 768w\" sizes=\"(max-width: 835px) 100vw, 835px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-77d2916\" data-id=\"77d2916\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b60536a elementor-widget elementor-widget-text-editor\" data-id=\"b60536a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>How?<\/p><p>By giving Corp Comms the ability to <strong>stream new content of any type, at any time<\/strong>.\u00a0 Making your messages timely and targeted, and <u>eliminating the need to rely on IT<\/u> to implement changes every time the content needs to be changed.<\/p><p>Corporate Communications teams are excited with this new generation of the corporate screen saver. \u00a0It is <strong>changing the way corporate comms communicates to their employee base<\/strong>.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a347468 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a347468\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7cf25da\" data-id=\"7cf25da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a8e71c elementor-widget elementor-widget-text-editor\" data-id=\"3a8e71c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>CommsTech Silos are not Efficient and Cost too Much<\/h3><p>Rich media streaming communication solutions allow you to shape your corporate culture through media rich messaging.\u00a0 The use-cases for rich media messaging has resulted in a proliferation of CommsTech solutions within your organization.<\/p><p>These solutions are typically silos of technology serving a single use-case and in some cases serving only a part of your organization \u2013 a department, division, unit, brand, or country.<\/p><p>Piecing a silo technology landscape together, ad hoc, over time, results in inefficiencies in cost and in not being able to leverage the technologies working together.\u00a0 The whole is never greater than the sum of the parts.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8a98939\" data-id=\"8a98939\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0874af7 elementor-widget elementor-widget-image\" data-id=\"0874af7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"300\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Adding-to-cost-300x300.png\" class=\"attachment-medium size-medium\" alt=\"CCOs Delivering ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Adding-to-cost-300x300.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Adding-to-cost-150x150.png 150w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Adding-to-cost-360x360.png 360w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Adding-to-cost.png 400w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-906f1c1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"906f1c1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-906a70c\" data-id=\"906a70c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-445c550 elementor-widget elementor-widget-spacer\" data-id=\"445c550\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a17263 elementor-widget elementor-widget-image\" data-id=\"1a17263\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"400\" height=\"261\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Painless-path.png\" class=\"attachment-large size-large\" alt=\"The Painless Path to 2nd Gen CommsTech\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Painless-path.png 400w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Painless-path-300x196.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-886c8e0\" data-id=\"886c8e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d51241 elementor-widget elementor-widget-text-editor\" data-id=\"7d51241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>The Painless Path to 2nd Gen CommsTech<\/h3><p>In a late-2021 Edelman survey, 70% of the CCOs say that CommsTech is a top investment for the coming year and 56% are already reporting an increased use of CommsTech.\u00a0<\/p><p>How can you move to 2<sup>nd<\/sup> Gen CommsTech without standing up more silos of technology compounding your technical and operational costs?<\/p><p>One simple, but powerful way is to implement the use-case for a 2<sup>nd<\/sup> Gen Screen Saver on a rich media streaming <strong>platform<\/strong>.\u00a0 This approach:<\/p><ol><li>Allows Corp Comm to change how they communicate to their employee base in an easy, flexible, meaningful, and lasting way<\/li><li>Leverages current IT infrastructure and relieves IT from managing ongoing content changes<\/li><\/ol><p>Then <strong>gradually migrate<\/strong> your many other use-cases from the silos of technology to the new <strong>platform<\/strong>, with a net cost savings and increased capabilities.<\/p><p>With a 2<sup>nd<\/sup> Gen CommsTech platform, you can message corporate-wide, and\/or serve the needs of smaller corporate units.<\/p><p>With a unified rich media platform in place, it is easy to add in other use-cases as the need arises.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8dee270 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dee270\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0363721\" data-id=\"0363721\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0038851 elementor-widget elementor-widget-text-editor\" data-id=\"0038851\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>CommsTech: Getting multi-dimensional ROI<\/h3>\n<p>The future, now that Corporate Communication means corporate communicators need to be seen as <strong>strategic business partners<\/strong>, must <strong>generate measurable business value<\/strong> and <strong>demonstrate a Return on Investment (ROI)<\/strong>.<\/p>\n<p>A recent Edelman survey of CCOs reports that 58% say it is hard to justify large technology investments.&nbsp; But CCOs who understand that a 2<sup>nd<\/sup> Gen CommsTech rich media streaming, unified platform strategy (versus silos of technology) can deliver better tools and a <strong>resounding ROI<\/strong>.<\/p>\n<p>CCOs delivering ROI? <strong>How?<\/strong><\/p>\n<ol>\n<li><strong>Use-case ROI<\/strong>:&nbsp; each use-case has an ROI whether it is a standalone solution or part of a unified rich media streaming platform.<\/li>\n<li><strong>Ownership ROI<\/strong>: this includes licensing, operating, using, and maintaining the technology<\/li>\n<li><strong>Implementation ROI<\/strong>: Evaluating and implementing new use-cases on a silo-by-silo basis, versus simply lighting up a new use-case on an existing, corporate-wide, rich media streaming platform<\/li>\n<li><strong>Opportunity cost ROI<\/strong>: Some use-case capabilities are only available on a unified platform and the speed of implementation of new use-cases is much faster on a unified platform<\/li>\n<\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d4b85da\" data-id=\"d4b85da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdb52c4 elementor-widget elementor-widget-spacer\" data-id=\"cdb52c4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c7f4c elementor-widget elementor-widget-image\" data-id=\"b3c7f4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"300\" height=\"290\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/ROI-under-construction-300x290.png\" class=\"attachment-medium size-medium\" alt=\"CommsTech: Getting multi-Dimensional ROI\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/ROI-under-construction-300x290.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/ROI-under-construction.png 692w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6baa02 elementor-widget elementor-widget-text-editor\" data-id=\"f6baa02\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>Lighting up CommsTech Use-Cases on a Unified Rich Media Streaming Platform<\/h3><p>The recent Edelman\u2019s CCO survey report states that, \u201cNine out of ten organizations are in some form of transformation, but more than three quarters fail [McKinsey]. Corporate communications functions are increasingly called upon to play a leading role in organizational transformation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf001cb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf001cb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f0e8ba1\" data-id=\"f0e8ba1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e5e327b\" data-id=\"e5e327b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ff35b3 elementor-widget elementor-widget-image\" data-id=\"8ff35b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"604\" height=\"529\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Ligth-up-Use-Cases.png\" class=\"attachment-large size-large\" alt=\"Light up Rich Media Use Cases\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Ligth-up-Use-Cases.png 604w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Ligth-up-Use-Cases-300x263.png 300w\" sizes=\"(max-width: 604px) 100vw, 604px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-372a1ab\" data-id=\"372a1ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254f506 elementor-widget elementor-widget-text-editor\" data-id=\"254f506\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>This role is no longer limited to employee communications and reputation management, but now includes strategy on how to engage and drive a shift in mindset and behavior across internal and external stakeholder groups \u2014 from workplace to marketplace \u2014 to achieve transformation objectives.\u201d<\/p><p>Using 2<sup>nd<\/sup> generation CommsTech is a great way to help shape and shift the corporate narrative.\u00a0 But it isn\u2019t easy to implement or expand technology use-cases with siloed technology solution approach.\u00a0<\/p><p>Shifting to a <strong>platform<\/strong> which can serve as a corporate-wide CommsTech solution, as well as serving the individual needs of smaller communities within the corporate structure, gives you greater capability, flexibility, and responsiveness to new use-case requirements.<\/p><p>With a unified rich media platform in place, you can \u201clight-up\u201d new CommsTech capabilities on demand!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8dae94d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8dae94d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b7d1b7f\" data-id=\"b7d1b7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c6536e elementor-widget elementor-widget-text-editor\" data-id=\"4c6536e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3>CCOs are Taking Stock &amp; Setting Direction for their CommsTech<\/h3><p>CCOs are using 2<sup>nd<\/sup> Gen CommsTech to strike a balance between supporting corporate leadership, culture, and employees<strong>, <\/strong>in the face of the challenges blowing in from winds of change in the outside world.<\/p><p>So, what can CCOs do to meet those winds of change head on? How can CCOs deliver ROI?<\/p><p>Embracing the right 2<sup>nd<\/sup> generation CommsTech to meet your objectives and challenges and clearly understanding how the use of 2<sup>nd<\/sup> generation CommsTech can help you on your journey.\u00a0<\/p><p>Specifically:<\/p><ol><li>Where are you now?<\/li><li>Where are you wanting to get to?<\/li><li>How might you approach getting there?<\/li><\/ol><p>It is easier to get there if you have a good guide.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fd5b3e0\" data-id=\"fd5b3e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-054780e elementor-widget elementor-widget-spacer\" data-id=\"054780e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-accb942 elementor-widget elementor-widget-image\" data-id=\"accb942\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"413\" height=\"216\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Sherpa.png\" class=\"attachment-medium_large size-medium_large\" alt=\"Unified Rich Media Streaming\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Sherpa.png 413w, https:\/\/www.display5.com\/wp-content\/uploads\/2022\/06\/Sherpa-300x157.png 300w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-511995d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"511995d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11fa09e\" data-id=\"11fa09e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52817e6 elementor-widget elementor-widget-spacer\" data-id=\"52817e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7dbfb elementor-widget elementor-widget-heading\" data-id=\"5d7dbfb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Related Blog Posts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-52f5de2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52f5de2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a1d5e1\" data-id=\"4a1d5e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4755fbd elementor-widget elementor-widget-tommusrhodus-card-block\" data-id=\"4755fbd\" data-element_type=\"widget\" data-widget_type=\"tommusrhodus-card-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2020\/10\/25\/digital-qr-codes-management\/\">\n\t\t\t\t\t\t<img width=\"1024\" height=\"173\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2020\/10\/0001-12207066915-1024x173.png\" class=\"rounded mb-3\" alt=\"digital qr code management\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2020\/10\/0001-12207066915-1024x173.png 1024w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/10\/0001-12207066915-300x51.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/10\/0001-12207066915-768x130.png 768w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/10\/0001-12207066915.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2020\/10\/25\/digital-qr-codes-management\/\">\n\t\t\t\t\t\t<h6>What features do you need that will allow you to effectively create content with, and manage digital QR codes throughout your buildings?<\/h6>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-061fbaf\" data-id=\"061fbaf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d511ef1 elementor-widget elementor-widget-tommusrhodus-card-block\" data-id=\"d511ef1\" data-element_type=\"widget\" data-widget_type=\"tommusrhodus-card-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2020\/04\/01\/digital-signage-cms-vs-html-canvas-editor\/\">\n\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-1024x683.jpg\" class=\"rounded mb-3\" alt=\"digital sign HTML editor\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-1024x683.jpg 1024w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-300x200.jpg 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-768x512.jpg 768w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-1536x1024.jpg 1536w, https:\/\/www.display5.com\/wp-content\/uploads\/2020\/03\/shutterstock_463500722-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2020\/04\/01\/digital-signage-cms-vs-html-canvas-editor\/\">\n\t\t\t\t\t\t<h6>What is the difference between most digital signage content management systems (CMS) and using an HTML canvas editor for digital signage?<\/h6>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5fd59ed\" data-id=\"5fd59ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca5c80 elementor-widget elementor-widget-tommusrhodus-card-block\" data-id=\"eca5c80\" data-element_type=\"widget\" data-widget_type=\"tommusrhodus-card-block.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2021\/03\/10\/covid-corporate-work-shift\/\">\n\t\t\t\t\t\t<img width=\"1024\" height=\"173\" src=\"https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog-1024x173.png\" class=\"rounded mb-3\" alt=\"COVID Corporate Work Shift\" loading=\"lazy\" srcset=\"https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog-1024x173.png 1024w, https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog-300x51.png 300w, https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog-768x130.png 768w, https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog-150x25.png 150w, https:\/\/www.display5.com\/wp-content\/uploads\/2021\/03\/COVID-Work-blog.png 1128w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t<a href=\"https:\/\/www.display5.com\/index.php\/2021\/03\/10\/covid-corporate-work-shift\/\">\n\t\t\t\t\t\t<h4 class=\"card-title mb-3\">COVID Corporate Work Shift<\/h4><p class=\"flex-grow-1\"><span style=\"color: #000000;\">Crises have a history of ushering in change at an accelerated pace. The COVID-19 pandemic may be the tipping point for one of the biggest shifts in how corporate workers work.<\/span><\/p>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"clearfix\"><\/div>","protected":false},"excerpt":{"rendered":"<p>CCOs are using 2nd Gen CommsTech to strike a balance between supporting corporate leadership, culture, and employees, in the face of the challenges blowing in from winds of change in the outside world.  <\/p>\n","protected":false},"author":1,"featured_media":5192,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[7],"tags":[51,52,53,54],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CCOs delivering ROI by taking Stock and Setting CommsTech Direction<\/title>\n<meta name=\"description\" content=\"CCOs are delivering ROI and using 2nd Gen CommsTech to strike a balance between supporting corporate leadership, culture, and employees\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.display5.com\/index.php\/2022\/06\/16\/ccos-delivering-roi-with-2nd-gen-commstech\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCOs delivering ROI by taking Stock and Setting CommsTech Direction\" \/>\n<meta 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